What burnout does to creativity
Burnout doesn't just affect your concentration and ability to get a decent night's sleep, but it also lays waste to your creative capabilities.
Burnout kills creativity - This is something we've always kinda known, but recently we teamed up with Interbrand for a landmark research piece designed to prove the benefits of decreasing burnout by amping up your nature exposure. What we discovered should change the way you think about work/life balance, and where time off the grid fits into that mix.
Less pressure leads to more flow
You can stare at a blank word document for 3 hours trying to summon back your creative spark, or you follow in the footsteps of our recent study participants and get yourself out to nature. The simple act of winding back your expectations and immersing yourself in the moment in nature can do wonders for getting the juices going. If you're coming off the back of a huge project or piece of work, you may feel the need to jump right into it. One of the best things about nature is not only that there's nobody out here, but there's no expectations, either.
Embrace nature's pace
63% of our participants found that they felt less stressed after spending time in nature, which is important when we're talking burnout. If you've reached the end of your tether, extra stress, like the constant pings of emails or the noise of public transport, can make it worse. Nature operates on a decidedly slower pace; you can spend hours watching the sun set through your window, or listening to the wind rustling through the trees. This forced change of perspective is scientifically proven to unlock the lateral parts of your brain, where great, unheralded ideas come from. They may not happen at the time, but once you've lit the flame, the fire won't be far behind.
Learn more about creativity and nature
Find your creative persona and what type of nature experience is right for you right here. See you and your notepad out in the wilderness.
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